What We Learned at Inbound Last Week

Russelia Ferreira

We are still talking about our experience at INBOUND 2016 last week! From all of the great people that we met to all of the awe-inspiring sessions, we truly can’t wait for next year. We had a lot of amazing conversations at our booth about the marketing and sales landscape. In particular, how those that master marketing personalization and data management will win the game. We left Boston with stacks of business cards, lots of new friends, and an overwhelming interest in our strategic data alignment offering.

In an earlier blog, we shared our comments on Brian Halligan and Dharmesh Shah’s keynote on The Future of Marketing.

There was no shortage of inspiration from the other keynoters, as well.

  • Gary Vaynerchuk (@garyvee) advised us to put ourselves out of business: to stay in business for the long haul, we all need to be constantly innovating, reinventing ourselves and growing in small ways every day. Amen to that! This is one of the things that have enabled our company to stay in business for the last 21 years.
  • Viral blogger Tim Urban (@waitbutwhy) encouraged us to pursue our curiosities, experiment, and simply do what we’re so naturally compelled to do.
  • Angela Duckworth (@angeladuckw) said: “The key to purpose is that it’s not about you, it’s about other people.” She related that most of the things that are worthwhile take much time and usually come with hardship along the way. Her formula for true grit: combine purpose and interest with a deliberate approach, and an open, adaptable mindset. Find what excites you and it will help you get through the bad days, as you pursue your purpose.

We also heard the conflicting predictions of many data, platform and technology pundits at the show. According to some, email marketing and CRM are dead. We would have to disagree with these pronouncements as the constant line of people at our booth wanting to talk about how to better manage their data is a testament to this.

What did you learn at Inbound?

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