Don’t miss these 5 sessions on Data at Inbound 2016

Nick Miles

We’re already counting down the days until Hubspot’s INBOUND. Our flights are booked, the hotel rooms reserved, extra business cards have been ordered! But if like us, you’ll be wondering how you’ll be able to see and hear all the best bits from some of the best minds in inbound marketing in so little time.

We get it, with 6 key notes and 210 breakout sessions over the 4 days, planning your time can be overwhelming, especially if you don’t want to spend your days skipping mealtimes and running from one workshop to the next.

If your primary reason for going to the event this year is to look at ways to solve your data challenges, then here are Data Reef’s suggestions for 5 breakout sessions you won’t want to miss.

Also, don’t forget to stop by Data Reef’s booth in the expo hall (Booth S-9). Hope to see you there!

1.  13 Things to Stop, Start, or Keep Doing (Only Better) with Your Email

This 45 minute session by Hubspot’s own Postmaster & Director of Email Engineering, Tom Monaghan is going to be looking at 13 ideas, examples, stories, lame jokes, and some really wild guesses to help you deal with the real, live email problems you’re having. It looks to be a fun yet insightful and promises to be backed up by years of email induced pain and billions of emails sent.

Thursday, Nov 10, 9:15 AM – 10:00 AM
See the full session notes.

2. Chaos Under Control: How to Organize a Messy Contacts Database to Market More Effectively

For anyone with an overwhelming or oversized database, Nick Salvatoriello’s talk will look at list segmentation to bring order to your chaotic contacts database, resulting in more relevant emails, fewer unsubscribes, greater customer retention, and more revenue from deals with your contacts. For anyone looking to slice and dice their contacts like an inbound pro, keeping it clean, organized, and up-to-date.

Wednesday, Nov 9, 1:00 PM – 1:45 PM
See the full session notes.

3.  Content Marketing 2020: Hyper Personalization of Content

Co Founder and CEO of Outbrain, Yaron Galai will be looking at the hyper-personalized world of delivering “pull” content to visitors, effects of the emerging trends on consumers and the businesses of tomorrow. This promises to be 45 minutes of your week taking a journey into the future and exploring how digital content will continue to drive the way forward.

Thursday, Nov 10, 4:45 PM – 5:30 PM
See the full session notes.

4.  Building the Data-Driven Customer Journey

Midway through your time at Inbound, Christopher Penn of SHIFT Communications will be speaking about the path customers take toward conversion and if that synchronizes with your marketing workflow. With every marketer looking to maximize ROI, better understanding your customers journey is a session that should pique everyone’s interest.

Wednesday, Nov 9, 10:30 AM – 11:15 AM
See the full session notes.

5.  Why Data Isn’t Everything & What Most Marketers Are Missing

If you obsess over data, this session might be for you! Jenifer Kern – CMO, Tracx will be looking at how to emphasis data without compromising creativity, but still delivering results and the numbers your C-Suite need.
This is probably one of the sessions we’re most looking forward to since we eat, sleep and breathe data for our clients, yeah, you could say we’re kinda obsessed too.

Wednesday, Nov 9, 4:15 PM – 5:00 PM

See the full session notes.


Lastly, don’t forget to meet up with the team from Data Reef for a one-to-one discussion about your data challenges. Click here to book a meeting with the team.