Category Archive for "Data Strategy"
Organic Data Acquisition
Today’s marketer must be smart and savvy to connect with right audience. Buzz words like predictive, programmatic, experiential, and big data are on every marketers mind when building an engagement strategy slated to deliver X amount of opportunities. So, how…
Getting Data Right the First Time
When I think about marketing data it can be overwhelming at times. I mean – what and how do you tackle such a beast to ensure that you have the right database the first time round when engaging with a…
Prioritizing Your Data Optimization for Long Term Success
So many times have I seen precious marketing and sales contacts sitting in spreadsheets, on personal devices, or worse yet with external vendors. Your contact data is the intellectual property that both marketing and sales covet. It is the foundation…
Data Strategy – Not a 1-Size Fits All
Everyone in marketing who is focused on personalizing the engagement is keenly interested in how to get, maintain, and optimize contact data – but are not always bought into the processes or costs associated. Why? Why are we so gun-shy…
Is Big Data Just a Dream? One Leading Marketer Shares Her Journey
Big Data is a term used in almost every company these days but what does it really mean? I think it means different things to different people. As a marketer it means having the ability to learn more about your…