Today’s marketer must be smart and savvy to connect with right audience. Buzz words like predictive, programmatic, experiential, and big data are on every marketers mind when building an engagement strategy slated to deliver X amount of opportunities. So, how…
When I think about marketing data it can be overwhelming at times. I mean – what and how do you tackle such a beast to ensure that you have the right database the first time round when engaging with a…
So many times have I seen precious marketing and sales contacts sitting in spreadsheets, on personal devices, or worse yet with external vendors. Your contact data is the intellectual property that both marketing and sales covet. It is the foundation…
Everyone in marketing who is focused on personalizing the engagement is keenly interested in how to get, maintain, and optimize contact data – but are not always bought into the processes or costs associated. Why? Why are we so gun-shy…
Big Data is a term used in almost every company these days but what does it really mean? I think it means different things to different people. As a marketer it means having the ability to learn more about your…