Why do high-growth companies tend to have a better grasp on modern business trends, or quickly adopt the latest sales strategies, or even take the risks to leverage innovative marketing? There are some common trends among them; one significantly important…
Today’s marketer must be smart and savvy to connect with right audience. Buzz words like predictive, programmatic, experiential, and big data are on every marketers mind when building an engagement strategy slated to deliver X amount of opportunities. So, how…
Who is the decision maker that will ultimately decide on whether to purchase your solution or product? Are they the big cheese or do they sit in a little cubicle office like most of us? Better still, how do these…
When I think about marketing data it can be overwhelming at times. I mean – what and how do you tackle such a beast to ensure that you have the right database the first time round when engaging with a…
So many times have I seen precious marketing and sales contacts sitting in spreadsheets, on personal devices, or worse yet with external vendors. Your contact data is the intellectual property that both marketing and sales covet. It is the foundation…
Everyone in marketing who is focused on personalizing the engagement is keenly interested in how to get, maintain, and optimize contact data – but are not always bought into the processes or costs associated. Why? Why are we so gun-shy…
I have a solid educational background that supports my professional career quite nicely. I have been lucky to have known early on that marketing was a passion of mine and it was where I wanted to spend my “earning years”. …
Big Data is a term used in almost every company these days but what does it really mean? I think it means different things to different people. As a marketer it means having the ability to learn more about your…
In a world full of Siri, Alexa, and the ever present hum of hardware telling us everything will be ok, pressing pause on automation may be the parachute that saves you from falling off the cliff of sanity. Bots and…
If you’re sending out regular e-mail marketing campaigns, then you’re bound to be familiar with the US Regulations CAN-SPAM Act. If you’re also reaching out to people in Canada, you need to know about their own Anti-Spam Legislation or CASL….